TIMKEN SIGNS AS V8 SLEUTH PODCAST PRESENTING PARTNER
Published 20 November 2019
Bearing giant backs 40 episodes of popular podcast program …
STORY: V8 SLEUTH STAFF
IMAGE: AN1 IMAGES (DIRK KLYNSMITH)
WORLD bearing giant Timken has signed as V8 Sleuth’s new podcast naming rights partner for 2020.
Established earlier this year, the V8 Sleuth Podcast features a range of digital content for passionate motorsport enthusiasts and industry members alike ranging from sit-down long-form interviews with some of the sport’s biggest stars to classic car focuses, fan Q&A sessions and Supercar round preview and reviews.
Timken will become naming rights partner for 40 episodes of the V8 Sleuth Podcast in 2020 timed to run from the beginning of the Supercars Championship season in late February through to its completion in early December.
The podcast has quickly developed a strong following with its blend of contemporary and heritage motorsport content led by co-hosts Aaron Noonan and Will Dale.
Its content blend next year will follow similar lines to this year with further sit-down ‘long form’ interviews with various motorsport figures, fan Q&As, previews and reviews and special focus episodes on some of the most famous cars in Australian racing history as well as some special surprises.
Timken will also give away a range of motorsport experiences for listeners during the year via the podcast, including Supercar hot laps, event ticketing and various other prizes.
“The V8 Sleuth Podcast has been one of our real success stories this year,” says co-host Noonan.
“We established it with the fantastic support of Tom Arciuli and Doric this season and we’re please to welcome Timken aboard for the 2020 season.
“Some of the sit down chats we’ve had with guests on the podcast this year have turned up some fascinating stories, even from people we’ve known for many years and felt like we knew all of their stories already.
“We like to dig out the things everyone else has forgotten and look for angles that others haven’t stopped to take a look at and the feedback we’ve had this year is that this approach is generating material that is being eagerly consumed by a fan base far and wide.
“This week we launched ‘Timken Takeover’ on our website and social media platforms as the launch pad for our new relationship and this weekend Nick Percat takes the wheel of the Timken-backed Commodore in the Newcastle 500 - he’s an instant candidate for a V8 Sleuth Podcast episode in 2020!”
Managing Director of Timken Australia and ASEAN, Michael Pearson says the new partnership is an exciting one.
“Having personally listened to many of the episodes and thoroughly enjoyed the V8 Sleuth podcast series this year, we’re really thrilled to get involved next year,” he says.
“It’s got a depth of range and connection with its guests and listeners that allow the team to dig deeper, explore more and peel back more and more layers of their guests and the topics being discussed.
“Timken has a proud heritage in motorsport in many categories around the world, in both supplying our world class bearings and as a technical category partner, so to be partnering with a podcast that has a proud focus on the heritage of the sport connects us to the audience in a meaningful way.”
The new V8 Sleuth Podcast Series Presented by Timken will begin in February 2020.
To listen to previous episodes of the V8 Sleuth Podcast, see below for links.
EPISODES: THE V8 SLEUTH PODCAST
Ep. 1 – John Bowe
Ep. 2 – Mark Webber
Ep. 3 – Q&A
Ep. 4 – Cameron McConville
Ep. 5 – The Green-Eyed Monster
Ep. 6 – Q&A
Ep. 7 – Will Davison (Part 1)
Ep. 8 – Will Davison (Part 2)
Ep. 9 – The Brock Commodore called Beth (HRT 030)
Ep. 10 – Steven Johnson
Ep. 11 – Jamie Whincup
Ep. 12 – Troy Bayliss
Ep. 13 – 888-023 aka Kate
Ep. 14 – Dick Johnson
Ep. 15 – Paul Gover
Ep. 16 – Mark Skaife
Ep. 17 – Garth Tander
Ep. 18 – Jim Richards
Ep. 19 – Ford's Top 10 Bathurst Drivers
Ep. 20 – Colin Bond
Ep. 21 – The Last DJR Car To Win Bathurst
Ep. 22 – V8 Sleuth's 2019 Bathurst Preview
Ep. 23 – Simona De Silvestro
Ep. 24 – Q&A